Post by account_disabled on Dec 3, 2023 6:17:45 GMT
bumper ads, pre-roll, in-stream, etc.3 – SEOWhy pay for traffic when you can generate it for free?This is the promise of SEO (search engine optimization): improving the positioning of a page, a site or a web application in the search results page of a search engine.And this involves content such as writing blog articles or SEO optimization of.
.product pages .Let’s take an example for a long-tail keyword: “beard castor oil”.3300 searches per month.This is an informational request. The user seeks to learn about castor oil for his beard before purchasing it.By doing Europe Cell Phone Number List the search, I see that Horace is positioned in 4th position on this query.By clicking on the link, I arrive at a blog article which explains everything about castor oil.At the end of this article, Horace thought of making the link with his brand: “How we use it in Horace products”.To conclude, they present 2 of their castor oil products for the beard.Smart move– Word of mouth (virtual)Customer experience being one of the strengths of the DNVB model, these develop through word of mouth.Word of mouth .
happens naturally (and online).But we can also provoke it.Horace suggests (by email and in writing) that you tag them in your photos after placing an order.The result ?More than 40,000 photos contain the hashtag #horace.Wopilo encourages you to leave a review on their site.To date, there are over 5700 reviews on their website.5 – Influencer marketingI’ve always seen influencer marketing as word of mouth on steroids.This time, it's a community leader (as some like to call them) talking about their products.The influencer talks about it on the platform of their choice: Instagram, YouTube, TikTok, etc.DNVBs also use micro-influencers, whose communities are more engaged, to promote their offers.
Are influencers paid to talk about it?Obviously !But not always.The brand can also create relationships of trust with influencers by offering them products or inviting them to exclusive events, as Antoine Bolze, the co-founder of the Bobbies brand, explained to me in an episode of Rendez-vous Marketing Note: I wrote a great article on my blog in which I explain how to contact influencers (and get a favorable response).6 – Physical stores (phygital)In 2023, we see that the DNVB model is no longer completely online! 58.6% of their turnover is made online
.product pages .Let’s take an example for a long-tail keyword: “beard castor oil”.3300 searches per month.This is an informational request. The user seeks to learn about castor oil for his beard before purchasing it.By doing Europe Cell Phone Number List the search, I see that Horace is positioned in 4th position on this query.By clicking on the link, I arrive at a blog article which explains everything about castor oil.At the end of this article, Horace thought of making the link with his brand: “How we use it in Horace products”.To conclude, they present 2 of their castor oil products for the beard.Smart move– Word of mouth (virtual)Customer experience being one of the strengths of the DNVB model, these develop through word of mouth.Word of mouth .
happens naturally (and online).But we can also provoke it.Horace suggests (by email and in writing) that you tag them in your photos after placing an order.The result ?More than 40,000 photos contain the hashtag #horace.Wopilo encourages you to leave a review on their site.To date, there are over 5700 reviews on their website.5 – Influencer marketingI’ve always seen influencer marketing as word of mouth on steroids.This time, it's a community leader (as some like to call them) talking about their products.The influencer talks about it on the platform of their choice: Instagram, YouTube, TikTok, etc.DNVBs also use micro-influencers, whose communities are more engaged, to promote their offers.
Are influencers paid to talk about it?Obviously !But not always.The brand can also create relationships of trust with influencers by offering them products or inviting them to exclusive events, as Antoine Bolze, the co-founder of the Bobbies brand, explained to me in an episode of Rendez-vous Marketing Note: I wrote a great article on my blog in which I explain how to contact influencers (and get a favorable response).6 – Physical stores (phygital)In 2023, we see that the DNVB model is no longer completely online! 58.6% of their turnover is made online